The buzz word in the internet marketing business these days is SEO. Search Engine Optimization or better known as SEO is a system where companies work towards getting a better listing on the internet search engine.
Let us help you understand how SEO functions. Whenever you type a query on Google or Yahoo or any other search engine and as soon as you hit “Search” or “Go”, a list of matching or relevant websites get listed on the page. Have you ever thought on what basis the website gets ranked on the page? It is the primary work of the SEO managers to manage the search engine rankings of website that they are working on.
Here is how SEO fits in any company’s marketing plan
One of the most important skills required to succeed as a search engine optimizer is to at least have functional understanding of HTML. Basic understanding of page construction is also required to understand concepts like tags, meta tags etc.
Also if any one of you aspires to make a career in the field of SEO, he/she should have extremely good writing skills. While designing an SEO plan for a website, SEO write-ups and blogs form an important part of the entire scheme. Therefore it is essential to have good writing skills.
Also an SEO person should be extremely adaptable to changes.
SEO as an industry doesn’t necessarily require graduates from a particular stream of studies. All that one requires is a fair understanding of HTML and a keen interest to delve into the world of internet based promotions. For all those longing a career in the area of Search Engine Optimisation can get them listed for an online or an offline certificate program in the same. These certificate program help students learn about HTML, tags, metatags, keywords research, site analytics, forum& blogs, press releases, social bookmarking, RSS feed, offline SEO and lots more. If you think that you can write a good article in English without any grammatical errors, have the potential to understand SEO & its functioning and are ready to earn big bucks, then this is just the right career choice for you.
List of Institutes for undergrad and post-grad courses in SEO
Believe me when we say that astonishingly there is no dearth of companies and institutes that are offering beginners program in SEO, an advanced combined program in SEO + PPC + SMM + SMO and a customised program in the area of SEO and its related functions. There is a long list of institutes that offer such programs. However, here is a list of a few websites:
The career scene after SEO training course is equally exciting as the prospects. An SEO manager can basically work as:
- Content Developer
- Web Marketing Analyst
- SEO Consultant
- SEO Campaigner
What makes SEO a hot career choice is the quick cash. Money-wise SEO is an extremely well paying profession, where one gets remunerated on the basis of one’s hard work. Also it gives the employee the opportunity to be an entrepreneur or work from home. Moreover there is no technical degree required to enter this profession, but a few certification courses would help you be better placed.